WHAT DO YOU NEED FOR A GOOD AD?

SIMPLE BUT ESSENTIAL THINGS

Ideas

IDEAS

Whoever can creates a logo or a new visual, but not everyone have the right ideas to create the successful advertising.

Professionalism

PROFESSIONALISM

Cooperation with the client, meeting deadlines, attention to detail are basic elements to make great work

PLANNING

PLANNING

Planning is essential to manage big project to bring it to success

Passion

PASSION

Enthusiasm and strong motivation accompany every step of every project

ABOUT ME

CRE-ACTIVE

My name is Paola Steri, an Italian Graphic Designer focusing on branding and identity design.

I aim for clean, minimalistic and coloured designs that are rememberable and creative.

ABOUT ME

I was born in Italy, in Sardinia and in the 2012 I got a BA degree in Communication Science at the University of Cagliari.  Later, I have completed 2 courses: of Editorial Graphics and one of Social Media Marketing.

I started my professional career as Graphic Designer and copywriter at The Dado Srl, an advertising agency which has significant institutional customers such as Sardegna Ricerche (Institution who manages the research policies, innovation and technological development) and Department for Tourism.

At the same time, I’ve collaborated as freelance with many advertising agency as DS Comunicazione, which is specialized in tourist and food booklet guides.

I continued my career as Web Designer and Content Manager for Studio UpWeb, web agency where my duties were building websites with WordPress and writing the contents for them.

Together with my team we were successful at developing a new brand of clothing calling Martinink T-Shirt,where I implemented the advertising campaign, the brand identity and a range of illustrations for the t-shirts.

In Australia I worked as freelance for several customers (as Your Healthy Trainer) and I developed a project in collaboration with the Italian Historical Society & Museo Italianowithin the framework of which I organised an exhibition about “The Sardinia Mask”, also implementing and managing the communication and graphic design.

At this stage I’m working for Master Distributors, a major manufacturer and distributor to the hardware and houseware industries in the Australian region, where in role of Graphic Artist I look after the design and packaging of each their brand, as Home Leisureor Nordic Ware.

In my experience I have worked across several projects implementing new designs and graphic projects with a great success rate, I therefore keep my skills regulary updated so that I can further improve and learn from new software introduced on the market and to bring forth all my skills and knowledge and passion for the industry.

If you would learn more about my artworks, explore my page Portfolio or contact me on:

Email: info@paolasteri.com 

SKILLS

ILLUSTRATOR

PHOTOSHOP

INDESIGN

AFTER EFFECT

WORDPRESS

TRAVEL

When you live in a place for long time, you became blind because you don’t look at anything. I travel so that I don’t become blind.

Josef Koudelka

PHOTOGRAPHY

If your pictures aren’t good enough, you aren’t close enough.

Robert Kapa

WRITING

I believe only in the word. The word hurts, the word convinces, the word quenches. This is, for me, the sense of writing.

Ennio Flaiano

DANCING

The dance starts where the word stalls.

Alexandre Tairoff

ARTWORK

MY CREATIVE GALLERY

BRANDING, PACKAGING
BRANDING, PACKAGING
ADVERTISING, BRANDING, EVENT MANAGEMENT
BRANDING, MERCHANDISING
BRANDING, MERCHANDISING
ADVERTISING, BRANDING, EVENT MANAGEMENT, MERCHANDISING
ADVERTISING, BRANDING, WEBSITE
BRANDING, ILLUSTRATION, PACKAGING
ADVERTISING, BRANDING, ILLUSTRATION, MERCHANDISING
EVENT MANAGEMENT
BRANDING, PUBLISHING
BRANDING, MERCHANDISING
ADVERTISING, BRANDING, MERCHANDISING
BRANDING, MERCHANDISING
WEBSITE
BRANDING

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